March 2007


Know about April yet?

Meet April Fools, the hottest name in new media.  She’s represented the likes of MSNBC, Gawker Med, The Drudge Report, Huffington Post, and the Miami Beach Chamber of Commerce.  When you have a story that needs to be told, you’ve got Fools on your side…before you even know she’s there. 

But April Fools isn’t just a premiere publicist.  She gives back to the community.  That’s why every year, on her birthday, she offers a pro bono monthly retainer to deserving media outlets, personalities and groups.

Just when you think you don’t need PR…April will anticipate your needs.

Read carefully. Think critically.  Celebrate globally. 

April Fools!

SHHHHHHHHHHHHHHHHHHHHH!  Pass it on.

And visit Smid Beach, Florida!

Know about April yet?

Meet April Fools, the hottest name in new media.  She’s represented the likes of MSNBC, Gawker Media, The Drudge Report, Huffington Post, and the Miami Beach Chamber of Commerce.  When you have a story that needs to be told, you’ve got Fools on your side…before you even know she’s there.

 

But April Fools isn’t just a premiere publicist.  She gives back to the community.  That’s why every year, on her birthday, she offers a pro bono monthly retainer to deserving media outlets and personalities. 

Just when you think you don’t need PR…April will anticipate your needs.

Media tips for the day:

  • Women’s Weir Daily News does not exist.  As “weir” means “barrier”, no one in the media is likely to grab that URL (although if Women’s Wear Daily ever merges with New York Daily News, you’ll be the first to know.)
  • Matt Drudge does not own an Omnimedia Company.  He has not acquired Huffington Post.  Considering that he was once yelled at by The View hostesses for accompanying Ann Coulter into their communal dressing room – and hastily removed by a security guard – it’s unlikely he’ll be the next View bitch.
  • “Poisson d’Avril” is, in French culture, “April fish”, the butt of an April Fool’s joke.  So far as we know, nobody by that name works in The View’s communications office.
  • Arianna Huffington has not just announced a website merger between Huffington Post and Drudge Report.  Although last October, her site’s front page did feature a headline linking to a lampoon article claiming Joe Lieberman would not vacate his Senate office even if he lost his re-election bid.  Over a dozen outraged comment posters clearly did not understand that blogger Gabriel Rotello was joking.  The existing website setup made it impossible to complain to HP about the issue.  While the misunderstanding was probably due to botched organizational communication, the damage potential is, in our humble opinion, a bit scary.

Read carefully.

Think critically.

Celebrate globally.

April Fools!